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Why We Started
Never the 51st wasn’t created to follow trends, it was built as a response. A response to the growing pressure on Canadian industries, to the feeling of being overshadowed by...
Why We Started
Never the 51st wasn’t created to follow trends, it was built as a response. A response to the growing pressure on Canadian industries, to the feeling of being overshadowed by...
Wear the red maple. And mean it.
The maple leaf has always meant something — but lately, it feels like it means more. In a time when borders blur and global fashion feels the same everywhere, wearing...
Wear the red maple. And mean it.
The maple leaf has always meant something — but lately, it feels like it means more. In a time when borders blur and global fashion feels the same everywhere, wearing...
Border Heats Up. Canada Stands Taller.
As political tensions rise and trade talks waver between good ole Canada and the U.S., one thing remains clear: Canadian-made matters more than ever in 2025.
Border Heats Up. Canada Stands Taller.
As political tensions rise and trade talks waver between good ole Canada and the U.S., one thing remains clear: Canadian-made matters more than ever in 2025.