Built With A Point Of View, North Of The Border
Let customers speak for us
Love my new long shirt, super comfy and reps a great movement!
Fits great and feels nice. I work in construction and wear this at work all day.
It fits well and cotton has a nice heavy-weight feel to it.
This is Canadian-made With Backbone.
We’re not here to blend in, play nice, or ask the small man for approval.
Every piece is a quiet middle finger to the idea of the 51st state wrapped in heavyweight cotton — a refusal to be absorbed into something we’re not.
News
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Why We Started
Never the 51st wasn’t created to follow trends, it was built as a response. A response to the growing pressure on Canadian industries, to the feeling of being overshadowed by...
Why We Started
Never the 51st wasn’t created to follow trends, it was built as a response. A response to the growing pressure on Canadian industries, to the feeling of being overshadowed by...
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Wear the red maple. And mean it.
The maple leaf has always meant something — but lately, it feels like it means more. In a time when borders blur and global fashion feels the same everywhere, wearing...
Wear the red maple. And mean it.
The maple leaf has always meant something — but lately, it feels like it means more. In a time when borders blur and global fashion feels the same everywhere, wearing...
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Border Heats Up. Canada Stands Taller.
As political tensions rise and trade talks waver between good ole Canada and the U.S., one thing remains clear: Canadian-made matters more than ever in 2025.
Border Heats Up. Canada Stands Taller.
As political tensions rise and trade talks waver between good ole Canada and the U.S., one thing remains clear: Canadian-made matters more than ever in 2025.
